Designed By Hunters, For Hunters
True passion is born in the quiet moments before dawn. For John Fallon and Denny Bacon, that passion was forged in the dense woods of Wisconsin, and along the mist-covered waterways of the flyway. As decades long friends and avid outdoorsmen, their lives have always been dictated by the seasons. If it is autumn, you will find them tracking trophy whitetails in the Northwoods. If the temperature drops and the northern flight begins, they are in the blinds waiting for mallards.
After decades in the field, they noticed a consistent problem. Generic hunting gear simply could not keep up with the brutal Wisconsin winters or the specific demands of both big game and waterfowl hunting. They needed gear thatt ransitioned seamlessly from the deer stand to the duck blind. Driven by necessity, they founded Dead Ducks Big Bucks hunting apparel. Every piece of apparel they design is rooted in real-world experience. They test their prototypes in the freezing winds, heavy snows, and thick brush of Florence County Wisconsin. If a fabric cannot withstand a grueling trek through the timber, or if a pocket layout slows down a reload, it does not make the cut. This is technical, rugged apparel built with the absolute highest standards, because it is made by guys who actually live the lifestyle.
Rooted In Family & Community
While the hunt drives the business, family and community form its foundation. John and Denny believe that the outdoors is a gift meant to be shared across generations. They view their company not just as a brand, but as an extension of their own families.
Success to them is measured by more than just sales. It is measured by the impact they leave behind. Deeply committed to giving back, Dead Ducks Big Bucks actively supports conservation efforts, youth hunting mentorship programs, and community initiatives. They believe in protecting the land that raised them and ensuring that the next generation of hunters has the tools, the skills, and the wild spaces to carry on the tradition.When you wear Dead Ducks Big Bucks hunting apparel, you are not just wearing gear, you are joining a family that respects the heritage of the sport, honors the wildlife, and stands by the community.